As any good Texas-Holdem poker player (like Barack Obama) knows that when your chips get low and you are almost out of the game (down to the felt in poker terms), you wait for the best hand you can get and move all in an attempt to “double up”. Translating that to politics, with McCain constrained by taking public financing, that decision is turning into potentially a fatal one. And it explains his decision to move his ad spending out of a number of battleground states.
We have news today that McCain is drastically cutting his ad spending in a number of states:
In another sign that John McCain is on the defensive as time runs out, the McCain campaign is shifting its ad money out of blue tossup states and into red tossups and even traditionally red states, according to ad maven Evan Tracey.
McCain has dramatically slashed his ad spending in Wisconsin and New Hampshire and reduced it in Pennsylvania, suggesting that he’s either losing hope or giving up hope in winning in three states that went for John Kerry in 2004, or that he doesn’t have ample enough resources for them.
He’s also reduced his spending in Colorado, which went for Bush but is showing a lead for Obama, suggesting he may be losing hope there, too.
“There’s definitely a scaling back in those states,” says Tracey, who tracks national ad spending for the Campaign Media Analysis Group and gave TPM some numbers so we could flesh out and synthesize disparate reports about various spending shifts into a big picture.
It’s a curious decision to move out of some of these states, especially Colorado where Obama has a solid but not insurmountable lead. Of course, if Obama wins Colorado along with Iowa and New Mexico and holds the Kerry states, he wins. But Colorado is not an outrageously expensive state, so throwning some coin there seems like a no-brainer. Until you get a look at how much money McCain has left to spend:
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October 24, 2008
Posted by turneresq |
Media Strategy | 2008, Barack Obama, Battleground States, Campaign Spending, John McCain |
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