Strategy ’08

Obama vs. the other guy, 2008

So Much for Running a “Tighter Ship”

John McCain’s press strategy has been a mess this week, hitting Obama for wanting to “lose a war,” getting the surge facts wrong, and now accusing Obama of flip-flopping on genocide while he’s at the Holocaust memorial in Jerusalem.

Looks like they needed to re-group and get their act together:

The one scheduled McCain press conference of the week has just been canceled, we are told. No word as to why. Grumble, grumble.

Now comes word McCain will take questions at a pool later on, but clearly they were unprepared for the types of questions he was likely to get after their latest debacle.

I know for a fact the Obama campaign is using a slow-build strategy during the summer, with the full-court press coming later this fall largely as a result of the fact that they believe McCain is a fatally-flawed candidate. I’m not sure if their strategy is aggressive enough for my tastes, but they’re proving to be pretty spot-on when it comes to McCain, whose much-vaunted re-launch of the campaign has been anything if impressive.   So much for running a “tighter ship.”


July 23, 2008 - Posted by | Media Strategy, Uncategorized |


  1. I was actually gonna do a post on the lack of Obama surrogates on the air. I know they don’t want to attack from overseas, but still…

    Comment by turneresq | July 23, 2008 | Reply

  2. Well, I think it’s a really valid point in general, but I also think they don’t want to do anything to detract from the trip.

    Comment by dansac | July 23, 2008 | Reply

  3. Well Bill Richardson did just call McCain a “whiner” for his comments about the NYT rejecting his editorial, so at least that’s a start.

    Comment by smashartist | July 23, 2008 | Reply

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