Strategy ’08

Obama vs. the other guy, 2008

More on the gauges

Am I glad the Obama camp has run with the tire gauge thing?

Yes. Because it IS seeping into the mainstream that, not only was Barack right , but that the Republicans are constantly proving themselves to be out of touch. The latest? Turns out that the pre-Newt Gingrich, pre-Karl Rove, pre-George W Republican party was in favor of asking Americans to drive on properly inflated tires:

Our friends at Politifact have also looked into Sen. Barack Obama’s claim about tire inflation and found it to be true — not merely that car tune-ups and proper tire inflation will save millions of barrels of oil per year, but that it will save more energy than new off shore drilling would yield.

But the salient point is that such measures are serious. Why the Republicans are mocking them at a time of energy crisis seems bizarre.

The Bush administration [on September 13, 1990] launched an advertising blitz telling Americans they could fight oil shortages and high gas prices by conserving, while advising Congress there is no sign of price gouging by the oil industry and that gas prices are ‘not unreasonable.’ The slogan for the yearlong campaign, ‘Do Your Part, Drive Smart,’ tells consumers they can save more than 7 million gallons of gasoline a day if they keep their tires properly inflated, drive slower and join car pools.

Of course, that was back in 1990 when gas cost a jaw-dropping $1.16.

The Republican party of 1990 was serious about taking on $1.16 a gallon gas. Why is John McCain in 2008 not serious about gas that costs more than three times that much?

But you know, the deception runs even deeper. Fox News on July 31, 2008, was reporting on consumers turning to creative tire inflation to save on mileage, including the use of nitrogen.

With or without nitrogen, proper inflation is the key to improving gas mileage. Motorists can improve gas mileage by 3.3 percent simply by keeping their tires properly inflated, according to the U.S. Department of Energy.

In the real world, though, only 1 in 5 motorists check tire pressure regularly, according to the Rubber Manufacturers Association. Nitrogen, therefore, could have an advantage for those who don’t check their tire pressure regularly.

Of course, once they got their marching orders, Fox changed their tune, inviting Newt Gingrich on to do what he does best – twisting common sense and truth into something bizarre:

“[Obama] has a position that’s frankly ludicrous,” Gingrich said. “We saw him yesterday. He suggested if we all inflated our tires, that we would solve the problem. Think about it. You ought to take that clip. I think that clip is far more devastating than today because it’s loony toons. What is he thinking?”

While Gingrich ranted, you could hear one of the Fox News personalities laughing a bit, as if the notion of routine auto maintenance, as a method of improving energy efficiency, was necessarily hilarious.

Indeed – Fox themselves had reported that tire pressure was a legitimate means of saving gas THE DAY BEFORE.

Keep hitting them on the truth, Barack. Like today:

[Obama] said he was “happy to have a battle of words.”

“Because I’ve got facts on my side,” he said. “I’ve got truth on my side. I fear no man when I’ve got truth on my side.”



August 6, 2008 - Posted by | Uncategorized |


  1. Zen – you’re going to love this, take a look:

    Comment by dansac | August 6, 2008 | Reply

  2. Dan- That looks like the most words Mark Halperin has ever written on the page.

    Comment by smashartist | August 6, 2008 | Reply

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