Strategy ’08

Obama vs. the other guy, 2008

John McCain’s TOUGH New Ad

Below is John McCain’s newest spot. I’m not sure if it’s going to be his Olympics ad (will keep you updated), but I will say this: it is damn tough and pretty damn effective at painting Obama as an elitist.

It cries out for a very tough response, perhaps time to point out just how insanely wealthy McCain is. Take a look:

NOTE: I actually would NOT be surprised if he chose to run this tough spot during the Olympics. $6 milliion of this ad will have an extremely negative affect on Obama. Of course the whole thing is a lie and 95% of Americans will get a tax cut under Obama, but it doesn’t matter. He’s trying to box Obama in knowing Obama won’t respond during the Olympics. Let’s not underestimate these guys.]

UPDATE: It’s not an Olympics buy, it’s a battleground state buy, per Politico.

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August 8, 2008 - Posted by | Uncategorized | ,

4 Comments »

  1. They say celebrity like it’s a bad thing.

    “McCain’s own political career is owed to his celebrity status as a war hero in his time as a prisoner of war in Vietnam. His national celebrity allowed him the opportunity to work on Capitol Hill and win his first run for elective office in 1982 for the U.S. House of Representatives from Arizona nine years after being released from the Hanoi Hilton and less than two years from retiring from the Navy in Washington, D.C.” -Tony Campbell, The Moderate Voice http://themoderatevoice.com/media/you-tube/21460/political-ad-watch-the-hypocrisy-of-celebrity/

    Comment by EvilPoet | August 8, 2008 | Reply

  2. Yeah, I doubt he would want to go negative in an Olympics ad. The contrast could be too jarring. But I agree that it’s an effective frame for an ad, and a smart way to use his celebrity against him.

    Comment by gdh1 | August 8, 2008 | Reply

  3. Is that Britney Spears again in the US weekly on the left at :05? If so, they must think it works. Clearly it it a young, attractive, female, blond celebrity. They must think the frame works. They need to be called out on this. Not Obama, but some surrogate, preferably an African American female should say this is offensive and demand McCain stop doing this shit.

    Comment by Paul | August 8, 2008 | Reply

  4. Is that Britney Spears again in the US weekly on the left at :05? If so, they must think it works. Clearly it it a young, attractive, female, blond celebrity. They must think the frame works. They need to be called out on this. Not Obama, but some surrogate, preferably an African American female, should say this is offensive and demand McCain stop doing this shit.

    Comment by Paul | August 8, 2008 | Reply


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