Strategy ’08

Obama vs. the other guy, 2008

This is how we do it

I’ve seen some suggestions that Obama should come out with guns blazing to counter McCain’s “elitism” charge, but I’ve always been skeptical. Trying to picture Obama calling McCain “an heiress-marrying, $500-loafer wearing, eight-home-owning” etc creates too much cognitive dissonance. Not that I’m against bringing those issues up, but it would need to be done with a bit more subtlety.

So I found it gratifying to read this quote from David Axelrod halfway through a Times article on how the campaigns were honing their messages:

[Axelrod] said he did not believe that Mr. McCain, of all candidates, could succeed in painting Mr. Obama as elitist. “Obviously, his strategists met on the portico of the McCain estate in Sedona — or maybe in one of his six other houses — and decided what line of attack they were going to use,” he said.

Too subtle? Maybe, if you just look at this quote in isolation. But enough deft jabs with the razor blade and I believe the message will start to sink in, far more effectively than it would with a frontal 2×4. Here’s hoping they keep this up.


August 11, 2008 - Posted by | Media Strategy | ,

1 Comment »

  1. Too subtle for my tastes, but a shot across the bow letting the McCain camp know that Obama’s willing to go there. We need a few more of these jabs just to make sure the message sinks in.

    This is why I felt the Schumer thing, while couched in “criticism” of Obama, was actually doing him a favor by being the first to bring this up.

    Comment by dansac | August 11, 2008 | Reply

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