Strategy ’08

Obama vs. the other guy, 2008

Best Obama Ad of the Cycle

Some of us around here have been tough on Obama’s messaging and ad strategy, but this time I think he’s come up with his best. This spot hits McCain on the economy, Bush, ties it into Iraq, then smoothly pivots into his own positive message. Exactly the kind of work we need to see more of. Greg made a good point to me that it’s time to use McCain’s statement that he doesn’t know much about the economy in an ad, and I agree. But, in lieu of that, this is the best thus far:


August 13, 2008 - Posted by | Economy, Media Strategy, Uncategorized | ,

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