Strategy ’08

Obama vs. the other guy, 2008

Obama Hits McCain On DHL Job Losses In New AD!

Ouch. I think McCain just did an about-face, and fell off his chair from the well-timed swing by Barack Obama on the issue of the loss of the DHL job losses. McCain’s lobbyist on his campaign, Rick Davis, played a huge part in helping send these American jobs overseas. Here’s the script of the ad below, and as soon as I can get the video, I’ll post it here.

Woman: If DHL, if something happens, it’s going to be like a ghost town.

Man: I thought I was doing a good job providing for my family. And then to have that taken away….

Announcer: In Washington, John McCain helped pave the way for foreign-owned DHL to take over an American shipping company.

McCain’s campaign manager was lead lobbyist for the deal. Now, thousands of Ohio jobs at risk.

Man: It’s tough times, when it’s a foreign entity coming in and sucker punching us. That’s how this felt.

Obama: I’m Barack Obama and I approve this message.


August 14, 2008 - Posted by | Uncategorized


  1. As someone well-placed with the connections to the campaign told me: this is “test week.” This flurry of advertising is for Obama to test out all sorts of different messages and see what works.

    But something tells me this isn’t the last we’ve heard about this DHL thing.

    Comment by dansac | August 14, 2008 | Reply

  2. I thought the DHL ad was very effective, and also liked the one about McCain’s comments on saying the economy was “good” with the voters talking about how difficult the economy really is for them.

    It appropriately defines McCain as being out-of-touch, and paints him as a tool of foreign interests.

    Comment by slinkerwink | August 14, 2008 | Reply

  3. The good news is they’re starting to make the right kinds of ads…better late than never.

    Comment by dansac | August 14, 2008 | Reply

  4. It’s not really late though. We’re only in August. There is still a whole lot of election left.

    Comment by smashartist | August 14, 2008 | Reply

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