Strategy ’08

Obama vs. the other guy, 2008

Idea For Obama Response to “Taxman Cometh” Ad

The tag line in the McCain ad “Barack Obama: Economic Disaster” should be re-used but with the linkage of John McCain and George W. Bush.

“McCain called my plan to give tax cut breaks to over 100 million working American middle-class families an “economic disaster” at a time when they’re suffering from high gas prices, increases in their grocery budget, and utility bills in the winter.

Let’s examine the truth about the economic disaster this country has faced in the past eight years.

John McCain voted with George W. Bush every single time to increase the federal deficit by continuing the war in Iraq in the past eight years, [flash image of the national deficit] which has increased gas prices [image of gas prices before Iraq war and now] and the cost of groceries at  home. [show cost of grocery bill for a family of 4] McCain also has lobbyists on his campaign that helped sell subprime mortgages to Americans. Millions of homes now have foreclosed. Now that IS an economic disaster.

Can Americans afford four more years of John McCain? He’d be another Bush third term.” [Close out with image of John McCain shaking Bush’s hand]

Now that would put McCain on the defensive for his ad. What do you think?

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August 15, 2008 - Posted by | Media Strategy

4 Comments »

  1. I like it, only thing I would leave out is the defensive intro about McCain calling his plan an economic disaster. Just tie McCain to Bush, explain why its been an economic disaster, and bring it on home with the positive change Obama wants to bring.

    Other than that, it’s awesome, and I renew my call for the Obama team to hire Slinkerwink.

    Comment by dansac | August 15, 2008 | Reply

  2. I agree with Dansac that the phrase “economic disaster” should be side-stepped. I do like the concept though – and definitely like how the ad starts. How about, “John McCain opposes my plan to give tax breaks to over 100 million working American middle-class families at a time when they’re suffering from high gas prices, increasing grocery costs, and rising utility bills.”

    Then, drop the last line that says “He’d be another Bush third term.” Point is already made by then, and that sentence is counter-intuitive.

    Finally, I think this ad could be edited down to a 30 second spot. It’s currently reading at around 50 seconds. I’m always surprised when I see scripts for these political ads. . . they’re far shorter than I anticipate. The writers do a great job of trimming the fat.

    Nice job, though! I like your thinking.

    Comment by ProfessionalGun | August 15, 2008 | Reply

  3. The ‘Taxman Cometh’, eh?

    The Beast with a Billion Taxes, is more like it.

    Comment by serr8d | August 16, 2008 | Reply

  4. everybody knows McCcain record. why do you want to change
    it. He has been in the Senate fighting all the time
    against pork projects and earmarks. Obama askeE for
    420.000.00 for pork project, this meaNS, 1 million for
    each day in the Senate. Obama has serve only 2 years in
    the senate, and voted PRESENT THE MAJORITY OF THE TIMES.
    HE NEVER PASSED ANY LEGISLATION TO HELP THE AMERICANS, JUST
    THE AMERICANS IN CHICAGO. I AM HISPANIC CITIZEN OF THIS
    COUNTRY, LET ME TELL YOU OBAMA SOUNDS LIKE CHAVEZ,
    ZELAYA, MORALES, ORTEGA, GIVE THE WEALTH AROUND. IF YOU\
    WORKED HARD AND YOU ARE RICH, I WILL RESCPECT YOU,YOU ARE
    GIVING JOBS TO OTHERS, BUT ALL AMERICANS HAS TO OPEN THEIR
    EYES AND WAKE UP. IF OBAMA WINS, THE AMERICANS WILL
    HAVE A VERY SAD LESSON AS WE HAD IN SOUTH AMERICA AND
    CENTRAL. THIS SONG ” MY PLAN WILL SPREAD THE WEALTH AROUND” IS PRETTY GOOD FOR PEOPLE THAT DO NOT TAKE CARE
    OF THEMSELVES. WHERE IS THE DEMOCRACY, FREEDOM OF THE
    AMERICAN DREAM? COME ON, AMERICANS YOU DO NOT HAVE IDEA
    WHAT IS GOING TO BE A ‘OBAMA COUNTRY” HE WANTS THE TAKE
    CARE OF YOU LIKE CASTRO DID. THEY MAKE LINES TO BUY THE
    FOOD, AND YOU HAVE TO BUY VERY LIMITED FOR THE FAMILY.
    GO AHEAD VOTE FOR THE FUTURE DICTATOR. THE NEXT PRESIDENT WILL BE; OBAMA, PELOSI, REID, ETC. OBAMA WILL DO WHATEVER THEY SAY. HE WILL BE A PUPPET IN THEIR HANDS.

    DONT WANT MONEY THAT OTHERS DESERVE

    Comment by GRACE | October 18, 2008 | Reply


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