Strategy ’08

Obama vs. the other guy, 2008

Launching A New Project: Our Own Press Releases and Talking Points

As readers know, Slinkerwink and I have been fed up with Obama’s milquetoast, undisciplined press strategy. For all the talk about how miserable a candidate McCain is, he says something, his advertising echoes it, his press releases repeat it, and his surrogates are disciplined and drill in the same talking points over and over. Obama’s camp wants to get something across, they put the candidate out there to say something once in a town hall and then they drop it. No surrogates. No repetition. No discipline.

Now, to get this out of the way, Obama is, in our opinion, one of the best candidates we’ve had in years and, more importantly, will make a great president. And on the ground, in terms of organization, his campaign is incredibly impressive. But a ground-game cannot make up the difference for lacking a coherent strategy for setting a macro-narrative, and it’s mind-boggling to think they’ve let McCain hit them with the “celebrity” tag over and over for a month now with no response.

So, in interests of DOING something instead of just complaining about it, Slinkerwink and I are launching a new project: putting out our own alternative press releases and talking points on behalf of the Obama campaign. Our goal is to raise visibility for a different approach, encourage readers and bloggers to incorporate these talking points, and perhaps catch the eye of someone who has a connection to the Obama press team. Our goal is to be as productive as possible and help Obama win.

Today’s release and talking points coming in moment.


August 20, 2008 - Posted by | Media Strategy, Uncategorized | , , ,


  1. Great idea dansac. I’m glad you guys have decided to do this. I look forward to seeing the first one.

    Comment by smashartist | August 20, 2008 | Reply

  2. Yes! Now I get it – It’s all about framing and putting out the message emotionally. Duh. Not reasoned nuance.

    Comment by greengrrl | August 20, 2008 | Reply

  3. Can I do the satire releases? I promise uniformly bad and timely poetry….

    Comment by ksh01 | August 20, 2008 | Reply

  4. So how do we distribute these talking points and press releases to the larger media, in such a way that we get attention? Do we need to form a 527 or something?

    Comment by ThirdEye | August 20, 2008 | Reply

  5. The more coverage the better.

    Use the lines:

    1. McCain of 2000 would NOT vote for the McCain of 2008.
    2.McCain unable to understand the changed geopolitical realities of 2008. Constantly refers to Czechoslovakia, Iran/Pakistan borders etc. Is he ready for the Oval office??
    3.McCain: Lobbyist’s first-Country last.
    4.Georgia buys US Senator for 800,000$. McCain’s advisor chief lobbyist for Georgia.
    5.McCain lies about his environment record. He has NEVER supported any measure to increase contributions by Wind, Solar and other unconventional energy sources.
    6.McCain – Chief Senator in Absense. He misses more votes than he attends.
    7.McCain – voted 90% with Bush in 2007 and 100% with Bush in 2008 (when he shows up to vote)

    Will send you more ideas as they come along. What is the name of your MyBo page?

    Comment by Amith | August 20, 2008 | Reply

  6. Yes, you would have to form a 527 to do this in an organized manner, and Obama has asked 527s not to do this, hasn’t he?

    I agree that more needs to be done, but you might wasnt to check with the campaign. I wouldn’t want to be asked to shut down after trying so hard to cover the info the campaign hadn’t or won’t, for whatever reason.

    I came over from dkos to see what your plans are. I WANT Obama to WIN!

    btw, Tubbs Jones is reported to still be alive.

    Comment by Scubaval | August 20, 2008 | Reply

  7. Thank you!

    Comment by Barbara | August 20, 2008 | Reply

  8. The issue of one more moron on the SCOTUS needs to me hammered home. The voting bloc who should be most interested are the “Hillary Undecided”. This is in fact our most important bloc to reach, as most everyone else are fairly committed. The Obama Team needs to create an ad, maybe in combination with Emily’s List or another org, that tells the story, with real people of what we will be living with, if Roe v Wade is overturned. My grandmother almost died on a kitchen table, and I had a friend who came close to death on a beach outside Tijuana, that was in 1970. There are many women who could tell personal stories. A powerful 60 sec spot could be created, if not by Obama’s camp then a 527. I fear too many women are not paying attention, or feel this issue is somehow not that relevant. We need to make this front and center, as it brings the voters we most need back into the fold. McLame’s comments at Saddleback make this a very critical issue to be moved front and center.

    Comment by pvmuse | August 21, 2008 | Reply

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