Strategy ’08

Obama vs. the other guy, 2008

Today’s Alternate Press Release and Talking Points Memo

Our proposed version of Obama’s press release in response to McCain’s tax ad:

“It must be hard for John McCain, running on the failed ideas of his best friend, George W. Bush, which is why he’s trying to distract Americans from the truth about his own failed policies.

The truth is that Barack Obama knows how hard it is for the middle class, since he worked his way up after being on food stamps as a child, and that’s why he’s giving them a tax break of $1000, which is three times more than John McCain’s measly $319 tax break. But since John McCain said being middle class is earning $5 million a year, no wonder why he’s so out of touch.

McCain would rather give billions in tax breaks away to his rich buddies who couldn’t care less about the economic pain of hardworking Americans. Barack Obama has a healthcare plan to reduce costs and cover the uninsured. John McCain doesn’t—he’d leave them out in the cold.

Barack Obama has new ideas to re-invigorate our economy, while John McCain doesn’t have ONE NEW IDEA to offer on the economy. He’s said himself he doesn’t have a clue to deal with the economy. Cutting taxes for the rich and ignoring the middle class? That sounds familiar, and it’s the same old song that we’ve had for the past eight years. McCain sure likes singing that song.”

Following are our proposed talking points for Obama surrogates to use:

Talking Points Memo for Obama surrogates:

– John McCain sure likes to call Obama a celebrity, but while John McCain was being blinded by the shining lights on “Saturday Night Live” and appearing in “Wedding Crashers” and “24,” Barack Obama was on the streets, working for the middle class, and seeing their pain firsthand in the steel mills that shut down on the South Side of Chicago. McCain ignores that pain with his policies that don’t give a helping hand to Americans.

– John McCain’s great at bamboozling pundits with his attack ads, but horrible on actual policies and governing, just like his good friend George W. Bush. It’s time for the media to tell the truth about McCain’s policies.

– It’s time for a Democrat to re-build our middle class, and that Democrat is Barack Obama. Americans are inspired by the hope of change for a better future for our country, and McCain shouldn’t sneer at
their hopes by dragging their hopes into the gutter.

– America needs a change, they need hope, and they need to believe again in a better America that hasn’t been seen in the past eight years. Barack Obama will inspire the nation to new heights and get
our economy moving in the right direction. John McCain? Just another miserable failure like George W. Bush.

– John McCain is a man who will literally say or do anything to get elected. He has abandoned every position he once held in order to get this nomination. Here is someone who says he is “reluctant to talk about his POW time,” yet he and his campaign bring up his experience from 40 years ago at every opportunity. You thought John McCain was a man of strong principles? Think again.

DIGG IT!!!!

UPDATE: McCain just called Obama testy for being questioned about his patriotism:

“Yesterday, Senator Obama got a little testy on this issue. He said that I am questioning his patriotism. Let me be clear: I am not questioning his patriotism; I am questioning his judgment.”

Our response:

“In 2002, we had people who called Democrats and others “traitors” for speaking out against the Iraq war because it was the wrong policy based upon thin evidence. I was right in saying that we shouldn’t go to war with Iraq based on that thin evidence.

McCain chose not to question the evidence. He chose to ignore it, and now we’ve paid the price of his ignorance with 4,000 dead and $568 billion of our money lost in that quagmire”

DIGG IT!!!!!!!!!

Cross-Posted at STRATEGY ’08

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August 20, 2008 - Posted by | Media Strategy, talking points, Uncategorized | , ,

7 Comments »

  1. Now, let’s digg the hell out of this, post this on dailykos.com, talkingpointsmemo.com, huffingtonpost.com, and talkleft (yes, even that site).

    Comment by slinkerwink | August 20, 2008 | Reply

  2. This is great guys. I look forward to reading your other efforts.

    Comment by jenontheshore | August 20, 2008 | Reply

  3. This is fantastic! Does the Obama people read this site. If they do then they need to adopt this message. You CAN be positive while attacking the evil that is the Neocons. A honorable and good knight in the heat of battle still must use his sword!

    Comment by Sparticus1967 | August 20, 2008 | Reply

  4. I think this is great!
    If I may suggest, what if this paragraph:

    “The truth is that Barack Obama knows how hard it is for the middle class, since he worked his way up after being on food stamps as a child, and that’s why he’s giving them a tax break of $1000, which is three times more than John McCain’s measly $319 tax break. But since John McCain thinks being rich starts at earning $5 million a year, no wonder why he’s so out of touch. ”

    read:

    “The truth is that Barack Obama knows how hard it is for the middle class, since he worked his way up after being on food stamps as a child, and that’s why he’s giving them a tax break of $1000. John McCain is so out of touch, he offers the middle class in one year less than the price of his shoe. But we are not surprised because this is the same man who would risk our roads and bridges for psychological gains.”

    Comment by Mary | August 20, 2008 | Reply

  5. Great web page! I love the idea; if only we could try and unite the progressive blogs for two months to push things like this. Maybe we could even get someone in the press or Obama to question McCain on what this “victory” he keeps referring to in Iraq is. I think only the Times even tried with that editorial that never got published, and apparently still haven’t had the heart to follow up with him.

    Comment by Damian | August 20, 2008 | Reply

  6. Great idea. Some good talking points echoed by everyone, everywhere are essential for key messages to take hold with the public.

    Taxes is one area where McCain is beating Obama up with lies, but it’s repeated so much in his ads and smear emails that people who would benefit from Obama’s plan actually think he would raise their taxes and McCain would lower them.

    Showing the specific dollar figures, as you do in your talking point, is critical. The way to take McCain down a peg comparing the $1,000 Obama middle class tax break with the measly $319 McCain proposal. Throwing in McCain’s $5 million definition of rich is effective, too. Why not add how much McCain wants to give them? Whereas Obama would have them bear more of the cost of our shared expenses as Americans, to pay off the debt, rebuild our infrastructure etc.

    Comment by CeeCee | August 20, 2008 | Reply

  7. I see my comment is a bit garbled (a preview tool sure helps) but hopefully the point comes across.

    Comment by CeeCee | August 20, 2008 | Reply


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