Strategy ’08

Obama vs. the other guy, 2008

Don’t get even, get him mad

The Obama campaign clearly drew blood with their attacks on McCain’s “house” comment today, as evidenced by McCain’s over-the-top, scattershot reaction (“It’s class warfare!” “It’s an attack on Cindy!” “Don’t make us bring up Ayres and Rezko!” “Hey, did we mention he was a POW?”) I hope — and certainly expect — the Obama folks to recognize they hit a nerve and keep pressing the attack.

But here’s another important line of attack. As Dan has argued, “out-of-touch at home, reckless abroad” is a pretty good plan of attack for the next two months. So tie them together.

Consider Obama’s response to McCain’s quickie Ayres ad:

The fact that John McCain dispatched his paid consultant to launch this despicable ad from a so-called ‘independent’ committee shows how desperate he is to change the subject from his shocking disconnect with the economic struggles of the American people. He knows that Barack Obama has denounced the detestable crimes that Bill Ayers committed forty years ago. Instead of invoking Paris, Britney and obscure sixties radicals, Senator McCain should take the day off at one of his seven homes to consider whether his support for outsourcing, tax breaks for companies who ship jobs overseas and continued spending of ten billion a month in Iraq is really putting ‘country first.’ To us, it sounds like just more of the same.

Not bad, but why not turn it into a character attack:

The fact that John McCain has responded to criticism by throwing a temper tantrum demonstrates how defensive he is about his disconnect from the lives of ordinary Americans. Just when it seemed that his nasty, issue-free campaign couldn’t get any worse, he has decided to sling even more mud. (Then again, when you own seven houses, you’re probably used to having your servants clean up after you.)

The American people deserve a president who doesn’t respond to criticism by pitching fits and lashing out at others.

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August 21, 2008 - Posted by | Media Strategy, talking points

1 Comment »

  1. Greg, this is great great stuff.

    Comment by dansac | August 21, 2008 | Reply


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