Strategy ’08

Obama vs. the other guy, 2008

Obama Launches All-Out Assault on Multiple Mansion McCain

Do Not Pass Go

I outlined some of my criticism of the Obama press strategy yesterday, and with McCain making his huge blunder, the Obama camp senses a huge opening. And like a lion catching a zebra, it looks like Obama is poised to go for the jugular.

Barack Obama’s campaign, moving rapidly to exploit what they see as a major opportunity, is deploying high-profile surrogates in 16 states across the country today to highlight John McCain’s uncertainty yesterday about how many houses he owns, the Democrat’s campaign tells Politico.

Governors, members of Congress and state legislators will hold conference calls and press conferences in front of homes to draw attention to the issue. Party leaders such as Tennessee Gov. Phil Bredesen and Kansas Gov. Kathleen Sebelius, on the stump in Ohio and Iowa respectively, wil move to incorporate the matter into their remarks on the campaign trail today in an effort to draw local media attention to the story.

Further, some state parties will hold contests in which Democrats seek out real voters who don’t know how many houses they own.

McCain has provided a huge opening here, and it is very heartening to see them take full advantage. The McCain camp knows their candidate screwed up (witness their over the top response). Keep up the assault; as I mentioned below, there are a number of other angles of attack here. They should reprise McCain’s failure to pay taxes on one of his houses for four years; it fits in perfectly with the meme of McCain being out of touch.

Update:TNR has a detailed list of who is doing what:

BURLINGTON, VT: Vermont State Representative Rachel Weston will be speaking outside her home about McCain losing track of how many homes he owns

LA CROSSE, WI: State Rep. Jen Shilling and La Crosse Obama supporters host a news conference on McCain losing track of how many homes he owns

KANSAS CITY, MO: Obama Heartland Change RV Tour with State Senator Wes Shoemyer will visit a Missouri family in Kansas City to discuss McCain losing track of how many homes he owns

OH: Tennessee Governor Phil Bredesen will talk about McCain losing track of how many homes he owns at events throughout southeast Ohio

ALTOONA, PA: State Senator John Wozniak will headline an event in Altoona, PA on McCain losing track of how many homes he owns and the campaign is also announcing a statewide search for anyone who doesn’t know how many houses they own

MI: Campaign for Change offices across Michigan are launching a “Who Wants to Be a Millionaire: McCain Edition” contest where volunteers will be able to win a free “Exxon-McCain” bumper-sticker if they correctly guess the number of houses John McCain owns. Prizes will be only be awarded after McCain clarifies exactly how many houses he owns. To win, the answer must be specific — “at least four” doesn’t count.

BILLINGS, MT: A local family will hold an availability in front of a house slated for foreclosure.


August 21, 2008 - Posted by | Battleground States, Media Strategy | , ,


  1. Vis-a-vis the McCain camp’s over-the-top response. They mention “a private beach in Hawaii,” when, in fact, there are no private beaches in Hawaii. All beaches have public right of access, which, if they had done any research at all, they’d realize. Unless they’re willing to just lie to get what they want. Wait a minute…

    Comment by Jake | August 21, 2008 | Reply

  2. Greatest. Day. Ever.

    Comment by dansac | August 21, 2008 | Reply

  3. McCain’s response is all over the place. They’ve balled up every single personal attack against Obama, and thrown it against the wall. Not very effective, IMO.

    Comment by turneresq | August 21, 2008 | Reply

  4. His attacks on the “arugala-eating elitist” are over. All Obama has to say is “Seven Homes” and that’s it.

    Comment by dansac | August 21, 2008 | Reply

  5. Dems should have interactive stations with the google maps function where folks can look at his seven homes – at the GOP Convention.

    Romney and Guiliani are already stationing themselves at the DNC and we should return the favor:

    Comment by Suzie Q | August 21, 2008 | Reply

  6. Does it concern you that the Obama’s sat in a church for 20 yrs that was based on the writings of James Cone, the founder of Black Theology?

    Comment by E M | August 21, 2008 | Reply

  7. Your “concern” is noted, EM.

    Comment by turneresq | August 21, 2008 | Reply

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