Strategy ’08

Obama vs. the other guy, 2008

The Reason Obama’s Attacks on McCain’s “Houses” Comments Are So Effective

Home of McCain's Phoenix condos

The Obama camp is fully engaged with the McCain camp now over McCain’s now infamous quote that he doesn’t know how many houses he owns. Let’s please hope they keep this meme alive and well for weeks and months to come. It needs to be repeated, not dropped after today’s attack.

Why? Why is it so effective? And why is the McCain camp hitting back so angrily?

A few simple reasons why, and why this attack needs to be kept up:

1) Most people have no idea McCain is so wealthy. None. The McCain camp has focused all biographical elements of his life, like a laser-beam, on his POW service. Like many other issues (the fact that McCain is so anti-choice), this is something that is just not widely known. It starts to burst the biographical bubble McCain has set up around himself.

2) McCain has been effectively painting Obama as an out-of-touch elitist with its “celebrity” ads. Can they really claim that Obama is the one out of touch? “Seven Houses” is the answer to “celebrity.” It’s manna from heaven, and the Obama camp must press it hard.

3) Obama already has an advantage on the economy, but it can easily be widened. One way to unite the working class folks who voted for Hillary Clinton is to push the theme that McCain is so out of touch. A common enemy does wonders for bringing people together.

4) Yes, Obama is wealthy too, but it’s not even close (plus, he earned his wealth with his own work, didn’t marry into it). As Greg Sargent at TPM points out: “The battle over who’s the real elitist here is one that many Dems have wanted the Obama campaign to wade into, and now they’re getting their way.” McCain simply doesn’t want to fight this battle on who is richer.

5) They’re defensive and scared. It puts Obama on the offense, and McCain is playing defense on this iissue.

Remember, the QUESTION ALONE screws McCain: just being asked puts him in a bind. Either he answers truthfully or he claims ignorance? Either way, he’s toast.

Keep it up Obama. It’s blatant populism, yes, but it’s damn effective.


August 21, 2008 - Posted by | Uncategorized | , ,


  1. AMEN.

    This is how we will win.

    Not by being nice, but being hard hitting and PRECISE.

    Comment by icebergslim | August 21, 2008 | Reply

  2. It feels great to finally take on McSame’s false identity.

    I also like what Obama said at a town hall in VA when asked by one of his supporters about all the TV ads of McCain’s lies … that she is worried that Obama will lose if he doesn’t attack McCain. (See video clip on

    Comment by SharonAustinTX | August 21, 2008 | Reply

  3. I’ll believe they’ll keep it up when I see it. They haven’t shown the guts or the wisdom to do so throughout a long primary season and thru the negative attacks of McCain so far.

    If the Obama campaign doesn’t play this up big hard, fast, and CONSISTENTLY for at least a week (into the convention)…

    then they don’t deserve to win.

    How many bloody noses can Obama take without hitting back EFFECTIVELY?

    Comment by loomisnews | August 21, 2008 | Reply

  4. There’s one more line needed:

    John McCain doesn’t know how many houses he owns. It’s seven.

    After 4 more years of a Republican economy, will you still own yours?

    Comment by stevie314159 | August 21, 2008 | Reply

  5. Wow, that’s good Stevie

    Comment by dansac | August 21, 2008 | Reply

  6. Thanks.

    I just wish I could get that to someone on the campaign…

    Comment by stevie314159 | August 21, 2008 | Reply

  7. Does it concern you that the Obama’s sat in a church for 20 yrs that was based on the writings of James Cone, the founder of Black Theology?

    Comment by E M | August 21, 2008 | Reply

  8. Dear EM, you know nothing about liberation theolgy and get your talking points from your nut case buddies on the radio. Does it concern you that Jesus was way, way, way more Marxist than Capitalistic? Go back to school.

    Comment by KC in TN | August 21, 2008 | Reply

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