Strategy ’08

Obama vs. the other guy, 2008

Today’s word is …


It’s one of the most underrated effects in politics. Having a shorthand image or phrase that people can easily recall when summarizing a meme makes the idea much more powerful.

How did we know that Gore was an exaggerator? He invented the Internet. How did we know that Kerry was a flip-flopper? “I voted for the $87 billion before I voted against it.” How did we know the Bush Administration was incompetent? “You’re doing a heckuva job, Brownie.” And how do we know Obama is a celebrity? Paris and Britney.

It’s not that the Obama campaign hasn’t been attacking McCain (they’ve been pretty good about sticking to the “Bush’s third term” meme), but they haven’t come up yet with the right synecdochic moment.

Does House-gate finally give them that moment? Together with “$5M is rich,” I think it could.


August 21, 2008 - Posted by | Media Strategy, talking points

1 Comment »

  1. syne-what? You confuse me with your strange fancy words.

    Just kidding, great post, I hope this is a turning point moment.

    Comment by dansac | August 21, 2008 | Reply

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