Strategy ’08

Obama vs. the other guy, 2008

We’ve Been Waiting A Long Time For This

Obama finally uses the “don’t know much” quote, and in doing so frames the election almost perfectly. Great use of sarcastic music:


I’m not up on the economy
Don’t know much about industry
Really can’t explain the price of gas
Or what’s happened to the middle class

But I know One and One is Two
And if I could be just like you
What a wonderful world this would be

Do we really want four more years of the same tune?


August 25, 2008 - Posted by | Media Strategy, Uncategorized | , ,


  1. This is AWESOME!!!! How the heck can we make sure the folks who love putting the McCain camp’s negative ads in full on NBC, ABC, etc. put this ad up? It’s brilliant! Catchy, even.

    Comment by Suzie Q | August 25, 2008 | Reply

  2. The truth hurts so you want see free advertisement for this as McCain gets. I’m still looking for a sugar Mamma like Cindy. A true prize to follow you around.

    Comment by Jes S.C. | August 25, 2008 | Reply

  3. Definitely a step in the right direction.

    A week ago, Obama was sinking in the polls, and his team was responding to McCain’s attacks with conventional ads didn’t seem to work.

    What they needed, IMO, were Bill Hillsman type ads — spots that are entertaining at the same time they score points.

    Hillsman did the spots that got Paul Wellstone and Jesse Ventura elected — his work for Ned Lamont was not as successful.

    The principle being, TV is an entertainment medium — viewers tune out political ads that look like standard boring political ads. Thus, you can throw lots of money away with crappy ads that in theory, have all the right messages.

    The key to successful Hillsman style ads is finding the zietgeist of the candidate or the moment, in a way that cuts to the heart of the issues at hand. For Wellstone, it was the “Fast Paul” and “Looking for Rudy” ads; for Ventura, it was making him into a cartoonish super hero.

    Hillsman failed with Lamont, and his “Bad Coffee” ad is a good example why. The narrative had nothing to do with the election, and it made Lamont look like a doofus. Joe Leiberman had an approval rating of more than 60% — the only way Lamont could have won was to destroy Leiberman’s positives. That could have been done with style and humor, but the Lamont message was muddled in the general campaign.

    At any rate, the new “Don’t Know Much” spot takes a lighthearted approach to puncturing McCain’s bubble — whether it will be effective remains to be seen, but it is a step in the right direction.

    The best political ads both entertain and inform — bonus points if they make your opponent look foolish without being heavy handed.

    Remember the Kerry Windsurfing ad? Simple but devastating. That’s the kind of game changer Obama needs.

    The Biden pick, the how-many-McMansions-does-John-McCain-own quiz show, and “Don’t Know Much” are reassuring — they need to do more, but they are on the right track.

    Comment by -ck- | August 25, 2008 | Reply

  4. I agree that this DEFINITELY is a step in the right direction! I just saw this ad today (Monday) at noon for the first time. Let’s hope The Obama Campaign keeps these types of ads coming–at a rapid-fire pace between now and November!

    I noticed on Kos that we can “Digg” this ad.

    Comment by Midwesterners | August 25, 2008 | Reply

  5. God, I can’t get that tune out of my head!

    Comment by turneresq | August 25, 2008 | Reply


    Comment by icebergslim | August 25, 2008 | Reply

  7. I don’t know if you’ve seen this youtube video, but it’s pretty funny… McMoney

    Comment by stevie314159 | August 25, 2008 | Reply

  8. Obama,

    You are the first candidate the U.S. has had in a long time that has continued to spread false information from the first time you hit the campaign trail.

    I find your technique one of the most offensive I have ever experienced. I find your ethics are on the border of being unethical and your manipulation of the facts most disgusting.

    It is common knowledge that the media will always press United States citizens to vote for the candidate who offers them the biggest kick-backs, pay-backs, and over-all “favors”. That is you, Obama.

    Then look at your over all personas: Your stance, the way you hold your head, your gestures, the clothes you wear, the pronouns and adjectives you use. Everything about you is the personification of an individual, who does NOT, let me repeat DOES NOT, have the United States citizens interests’ at heart. You are an elitist and the persona I just described is living proof — your entire appearance is proof — FACT — of what I say.

    Okay – now let’s talk about education. You have a law degree but did not practice law. Why? Readers – look this one up and you will see why. And, the result is not a positive one.

    Then there is the community organizer work you undertook in the state of Illinois. That, too, has been overstated and turned into something “positive” that it in fact was NOT. Dear readers – check this one out yourself as there are many Illinois citizens who will tell you the “truth.”

    My education – NOBAMA – is equal to or greater than your education. I do have the same ability as you to influence U.S. Citizens: And I certainly am taking the opportunity to exploit you for what you truly are.

    You see I am an educator, who works for a famous “Research One” institution, who has the ability to write Journal Articles that all college students will use for research. The true facts about you will come out and in a place that will most definitely do the most good – to influence voters “young voters” on how to spot an individual who does not represent the United States in the capacity as he states he will. Make no mistake, Obama, people will definitely know the subject of the Journal Articles is referencing you and your 2008 Presidential campaign.

    See you in “honest” fact-finding print.

    Comment by Versailles | October 4, 2008 | Reply

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