Strategy ’08

Obama vs. the other guy, 2008

And With That, Let’s Focus on McCain Now

Doss Douthat isn’t often right, but he nails it with this one:

Do not attack her. Stop referring to her as a just a small-town mayor and a neophyte governor who’s unqualified to be President; in fact, stop referring to her at all. Attack John McCain, John McCain, and John McCain. Attack him all day, all night, and on weekends too. Behave as though Sarah Palin does not exist.

…do not under any circumstances allow yourselves to be drawn any deeper into a debate (which the McCain campaign plainly wants to have) over the relative qualifications and accomplishments of Barack Obama and the Republican vice-presidential nominee. Nothing that’s happened this week has changed the fact that it’s going to be very, very hard for the Democrats to lose a race between Obama and McCain – and as a result, the Obama-Biden ticket has vastly more to gain from changing the subject away from Sarah Palin than they do from placing her candidacy, her qualifications and her background front and center in this race.



September 4, 2008 - Posted by | Media Strategy, Uncategorized | ,


  1. I do think we should re-frame any attacks she brings to the table as McCain practicing the same OLD politics. “We’ve had eight years of Republicans looking down on ordinary Americans who work to bring their communities together, like the Americans who pitched in after Hurricane Katrina when the Bush administration didn’t do so. We’ve had enough of this!”

    Comment by slinkerwink | September 4, 2008 | Reply

  2. I think that Biden did very well on NBC’s Today show this morning.

    Comment by Suzie Q (not the blogger) | September 4, 2008 | Reply

  3. Do also note that while most news media, liberals, democrats had wrongfully belittled Sarah Palin’s association with Pentecostal Christianity, this actually next gave her more publicity, exposure and better still even next more support from many Christians. Not what the demons had expected or hope for for sure. The bashing of her religion was clearly a great mistake on their parts. Obama wishes he got so much coverage now as well..

    Comment by thenonconformer | October 18, 2008 | Reply

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