Strategy ’08

Obama vs. the other guy, 2008

McCain Releases New Ad Called ‘Temple’

The script reads:

Take away the celebrity.

The thrilling words.

What’s left?

Old ideas masquerading as change.

Obama and his liberal allies promise higher taxes on your income, life savings, your electric bill.

They oppose offshore drilling.

It’s not change, it’s more of the same.

Obama and his liberal allies. Not ready to lead.

I have to say that this is a very effective ad in that it reframes Obama’s convention speech. Also note that they’ve used the line “old ideas” to rebut the charges of “same old policies” that the Obama team has been using in their ads. I wish the production values of Obama’s campaign ad team were more up to par, and that’s the one thing that has bothered me about the Obama ad team is the clear contrast in terms of media marketing.

September 5, 2008 - Posted by | Uncategorized


  1. Slink, once again we have to disagree. The production values are great, and it’s effective about the speech, but then turns it away and loses its effectiveness almost immediately.

    Chris Dodd, Pat Leahy, Harry Reid…these faces mean things to most people? Hardly.

    And considering more people WANT Democrats in office, associating Obama with other Dems isn’t a terrible thing.

    Comment by dansac | September 5, 2008 | Reply

  2. Dansac–it’s not about the Democrats. It’s about the repetition of the message in the ad and the continuation of the ‘celebrity’ image association.

    Comment by slinkerwink | September 5, 2008 | Reply

  3. McCain sticking to his “high road” campaigning once again, with yet another smear ad. And when did “liberal” become a word to avoid? Can’t Obama take some of McCain’s right-wing highlights (“Bomb Bomb Iran”, anyone?) and make an ad warning for his right-wing politics?

    Comment by anthony040 | September 5, 2008 | Reply

  4. I’m with Dansac on this one: Chris Dodd, Pat Leahy, Harry Reid? Sorry, but there’s only one old white guy at the top of a ticket this year, and Americans know who it is.

    Going off the “temple” thing – I’m pissed that, with all the coverage the “columns” received, there’s no mention outside of a few blogs of the monumental SNAFU that was the “Walter Reed” picture that was behind McCain as he accepted the freaking nomination!

    Comment by zenbowl | September 5, 2008 | Reply

  5. zenbowl:

    It won’t make the news unless the Obama campaign comments on that staging fiasco. It’ll be buried.

    Comment by slinkerwink | September 5, 2008 | Reply

  6. Slink, I hear you – the repetition is damaging. But it doesn’t quite have the sting it used to anymore – not just because of the Palin pick but because the Republicans just had a big pep rally too.

    But they have come out with tougher ads than this, for some reason, this one doesn’t worry me that much – as long as the Dems keep hitting back.

    As long as Bush/McCain is repeated a million times, we should be okay.

    Comment by dansac | September 5, 2008 | Reply

  7. 1. After the Palin rollout, the celebrity thing just doesn’t have the same impact, especially when the Republicans presented no ideas.

    2. There aren’t 10 people in the country who know who those Dem Senators are.

    Comment by stevie314159 | September 5, 2008 | Reply

  8. Actually, an easy ad to build on for Obama:

    Ad script:

    Unlike Bush and McCain, we think old liberal ideas are good …

    Like the constitution …

    (Visual of McCain’s support for a constitutional amendment banning abortion)

    Like the Geneva Convention banning torture…
    (visual indicating McCain’s flip-flop on torture)

    Like social security…
    (Bush – McCain support for privatization)

    Like affordable healthcare…
    (reference to Medicare and Medicaid)

    Like the rich paying more taxes than the poor…
    (“Until Reagan, the rich always paid higher taxes than the poor”)

    Like the GI Bill…
    (Bush-McCain’s failure to support the recent GI bill)

    We just need new policies …
    – 150 billion for green jobs
    – Affordable healthcare for all
    – Tax cuts only for bottom 95%
    – Aid for college in return for national service

    Eight years is enough!


    The problem was never the old ideas, it is the policies.


    Comment by Swaminathan | September 6, 2008 | Reply

  9. I don’t think the American people are stupid enough to believe this.

    Barack Obama could make this exact same ad about John McCain. Just replace clips of the speech with appearances on Saturday Night Live.

    Comment by beatpanda | September 6, 2008 | Reply

  10. The Obama campaign truly needs to step up advertising. I have donated for months and want to see some return on that investment. I am a true passionate believer in the OBama Biden ticket and I work hard for them and they need to help us along a bit ! Sometimes I tremble at the thought that this is slipping away. Great blog, I visit daily ….

    Comment by Cherie Clark | September 7, 2008 | Reply

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