Strategy ’08

Obama vs. the other guy, 2008

Two Great New Ad Ideas

I picked this up earlier this morning, and thought to myself, “Now, wouldn’t that be a great attack ad against John McCain and Sarah Palin?

We have Dubya himself, the very picture of failed executive leadership of the past eight years, praising Palin’s so-called executive leadership. It sure takes one to know one.

Here’s ol’ Dubya here:

“Well, she’s had executive experience, and that’s what it takes to be a capable person here in Washington, D.C. in the executive branch.”

And even better yet, he said it in an interview with Fox News. Oh, and Dick Cheney also had his say as well here:

“And there’s no reason why Sarah Palin can’t be a successful vice president in a McCain administration,” he added.

Take those clips, and splice it with pictures of John McCain in a hug with George W. Bush, and now in an awkward hug with Sarah Palin. Can anyone find a picture of her with Dick Cheney? He’s met her once before, apparently.

Here’s my suggested ad script:

“They seem pretty proud of Palin. Why shouldn’t they be? She’d help John McCain continue the same EXACT failed policies that have increased gas prices, lost millions of homes for Americans, and increase the national deficit even more with a continued war in Iraq.

More of the same. Haven’t you had ENOUGH?”

And there’s also her huge gaffe on the Fannie Mae and Freddie Mac, two of the biggest private institutions on mortgages. She thought they were taxpayer-owned institutions, and implicitly said they should be done with in her remarks.

Run an ad immediately about this. Mention how uninformed she is on the economy, and have an average voter say, “Governor Palin doesn’t even know what Freddie Mac and Fannie Mae do, and she’s just like Senator McCain. They both know nothing about the economy, and I don’t trust them with the housing market. It’s why I’m voting for Senator Obama.”

And have a voiceover say, “Haven’t you had enough of ignorant politicians not knowing how to run the economy? If so, then vote for Senator Barack Obama. It’s time for change, not more of the same. [cite poll trusting him on the economy more than Senator McCain].”

The ad ends with, “I’m Senator Barack Obama and I approve this message because we can’t afford another four more years of the same failed Bush policies under Senator McCain and Governor Palin.”

What do you think?


September 8, 2008 - Posted by | Uncategorized


  1. No more Palin. I’m tired from her already. She’s shiny and new – just keep reminding them that McCain is not. I promise you…she will make her own whoppers. She’s already made one or two.

    When someone asks Obama and Biden about Palin, they should tell the person to ask her directly. “I, like most Americans, don’t know anything about her.” Then pivot and say that Bush, oops, I mean McCain has said he knows nothing about the economy. Well, I’ll tell you I know a few things about the economy, not least of which is the fact that jobs grow an average 3x-4x more under a Democratic administration than a Republican administration. We believe in extending our hand to help Americans fulfill the American dream.

    This is where the ground game is key. KEEP FOCUSED.

    Comment by Suzie Q (not the blogger) | September 8, 2008 | Reply

  2. I have to agree with Suzie – although I like the idea of using Bush & Cheney, I think Palin’s a distraction at this point. Obama needs to not play into her trap, but grab the bull by the horns and make sure we understand what policies McCain would continue

    Comment by dansac | September 8, 2008 | Reply

  3. p.s. I do, however, LOVE the idea of using an average voter explain why he’s voting for Obama.

    Comment by dansac | September 8, 2008 | Reply

  4. I like them, I like attacking them as a tired team.

    My new themes? Glad you asked. I like “Maverick? Ha. Try Pack Mule!”


    some version of “If you think McCain is telling the truth, you’re being had.”


    “Foreclosures, Banks, Unemployment” over and over and over and over again.

    Comment by netrootnews | September 9, 2008 | Reply

  5. I agree also that Obama should use as many “average” voters as possible (and their real “voices”) to explain why “Real America” is voting for Obama. That–more than anything–would help to underscore the message that it is Obama who is in touch with the American people–not the other guys.

    Slink, as I said before, I think your scripts, slogans and suggestions for ads are excellent and right on the mark. I hope that someone “high above” in the next 57 is reading The Strategy 08 Blog and puts your ideas to good (Democratic) use!

    Comment by Midwesterners | September 9, 2008 | Reply

  6. I LOVE this new ad brought out by the Obama campaign:

    Pass it on! Make the MSM pick it up!!!

    Comment by Suzie Q | September 9, 2008 | Reply

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