Strategy ’08

Obama vs. the other guy, 2008

How To Best Mock John McCain

Contrary to earlier published reports, Sarah Palin remains on the trail with John McCain. The reason is because she’s been drawing all these big crowds, and if John McCain were to campaign by himself, he wouldn’t get these kind of crowds.

Notice how these crowds have been chanting, “Sarah! Sarah! Sarah! Sarah!” instead of “McCain! McCain! McCain! McCain!?” Hell, even at the Republican National Convention, the mere mention of Palin’s name drew HUGE applause in comparison to the weak applause at the mention of McCain’s name.

I know this has to eat at John McCain. After all, isn’t this race supposed to be about him? At the rate she’s drawing the crowds, it might as well become Palin-McCain. Even her name is bigger than his on the placards.

Talk about being outshone by a woman. Here’s my ad idea here, which uses this theme to attack John McCain. Remember this ad about Barack Obama speaking at Mile High Field?

Let’s do an inverse flip, but with Sarah Palin at the podium with the chants of “Sarah! Sarah! Sarah! Sarah!”


Crowd chants: Sarah! Sarah! Sarah! Sarah!

[Montage of a crowd that disappears with signs saying ‘Sarah Rocks!’]

[Crowd finally disappears, leaving Sarah Palin at the podium with John McCain, and her image fades out as well, leaving John McCain alone with the spotlight squarely on him.]

Female Voiceover: “She may be the star, and draw crowds like a celebrity, but McCain can’t rely on gimmicks alone.”

[Image of George W. Bush appears with him on stage.]

Male Voiceover: “The truth is that John McCain wants to continue the SAME OLD Bush failedpolicies.

Failure on the economy.
Failure at education.
Failure at health care.
Failure on the environment.
Failure on the housing market.

Just more of the same. America can’t afford four more years of the same old failed policies. No more of the same old policies, and that’s why I’m voting for real change with Barack Obama.

I’m Barack Obama and I approve this message.”


September 9, 2008 - Posted by | Uncategorized


  1. I’m SO glad that she’s still with him because it gives he less time to practice the talking points for the debate on October 2nd. The more time she spends on the trail, the better I say.

    Comment by Suzie Q (not the blogger) | September 9, 2008 | Reply

  2. I second that @ Suzie Q and I cant wait til the debates.

    Comment by trellskig | September 9, 2008 | Reply

  3. As I examine the polls, which I think are not as accurate as they seem, and I realize that there is a tie between the two candidates (McCain/Obama) and I think more undecided Republicans have decided to go with McCain after all.

    That said, I went to the website “democrates for McCain” and there were lots of people asking “why would a Dem support McCain” and not a lot of Dems saying “why they are supporting McCain”. I was curious yet It’s a trip .

    Comment by trellskig | September 9, 2008 | Reply

  4. To be honest, I also think that Obama is at his best when he’s the underdog. Plus, it lights up a fire under the butts of his suporters. I actually think it’s a net gain. If young people and African Americans were like, “heh, he’s going to win, so why bother,” it makes them say, “nope, I’ve got to take the time out to go and vote before this country’s future is handed off to the radical right wing.”

    Not to mention, that it also allows Obama to look like the guy of substance, which is actually a good thing. The more he keeps saying, “it’s like they think you’re stupid,” the better because it makes people second guess that potential vote. It makes them look into McCain and Palin’s record.

    I also think that the more you avoid Palin, the better. There is a sisterhood thing going on and to blunt it, you need to stop attacking her directly.

    I do think that McCain is taking New Hampshire. But we’ll take Oregon and maybe siphon off Colorado. Just breathe.

    Comment by Suzie Q (not the blogger) | September 9, 2008 | Reply

  5. Slink – good ideas.

    Suzie – what makes you think McCain is taking libertarian NH? We’re taking Oregon easily, that was never an issue. Colorado will be tight.

    Comment by dansac | September 9, 2008 | Reply

  6. He’s back on the ball – with education and now, foreign policy. He’s focusing solely on Palin. Great strategy, I’d say:;_ylt=AvTpKu20.72y12rWCRNI_AhX6GMA

    Regarding New Hampshire, the polls have been tightening and the women flocking to Clinton after her display of emotion is enough for me to think that we can throw it to the toss up category. I really think that the less time they spend on Palin, the better. She brings in the sisterhood instinct and the cultural wars. This Rovian at its worst.

    Comment by Suzie Q (not the blogger) | September 9, 2008 | Reply

  7. I meant to say, he’s focusing solely on Bush and McCain…then again, the only difference between Bush and Palin is lipstick.

    Comment by Suzie Q (not the blogger) | September 9, 2008 | Reply

  8. Your suggestion makes me think that it would be fun to really poke fun of the fact that Palin is outshining McCain – they ought to be able to do something with that and her bridge to nowhere. I’d like to see a little more creativity in the Obama ads.

    Comment by JMackin | September 9, 2008 | Reply

  9. Here’s one that shameless steals from yours.

    [video opens up with a action shot of Sarah Palin right next to John McCain at a podium on stage in front of a large crowd]

    Sarah soaks in the cheers and the chants, shot cuts to signs, and back to Sarah as she raises her arms to settle folks down.

    Crowd chants: Sarah! Sarah! Sarah! Sarah! Lots of Cheers.

    Chants and cheering fade a little as Sarah shouts out:

    “Now I give you John McCain!” Sarah steps out of picture.

    Chants and cheering fade much more. John McCain grasps the podium then raises his arm to encourage more cheering. From the look on his face and his upraised arms, it’s clear he wants to hear cheers for himself.

    He stands there. Cheers die down to silence. He looks out both sides of his eyes and appears uncomfortable. Clears throat, fingers his collar.

    Loud restless sound from crowd. Overheard: “Yep, gotta go.” “Um, I’m late to pick up the kids.” “Um, somebody get the lights?” “You’re closer, you get ’em.”

    Female voiceover: Same Party, different election, same failed policies. You can’t cover up the last eight years with a new guest star.

    I’m Barack Obama and I approve this message.”

    Comment by ksh01 | September 9, 2008 | Reply

  10. ksh01, I love that ad idea!

    Comment by slinkerwink | September 10, 2008 | Reply

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