Strategy ’08

Obama vs. the other guy, 2008

Going Nuclear


It’s clear that McCain’s latest pathetic ad claiming that Obama wants to sex up kindergartners or whatever, combined with a ridiculous claim that Obama called Gov. Palin a pig has finally moved the Obama Campaign to drop a political bomb on the McCain Campaign:

Obama used a “lipstick on a pig” metaphor this evening as he tried to tell voters why they shouldn’t believe John McCain and Sarah Palin when they say they represent change.

“Enough is enough,” Obama senior adviser Anita Dunn said in a statement e-mailed to reporters

“The McCain campaign’s attack tonight is a pathetic attempt to play the gender card about the use of a common analogy – the same analogy that Senator McCain himself used about Senator Hillary Rodham Clinton’s health care plan just last year,” she continued. “This phony lecture on gender sensitivity is the height of cynicism and lays bare the increasingly dishonorable campaign John McCain has chosen to run.”

And check out the response to the new McCain Ad:

“It is shameful and downright perverse for the McCain campaign to use a bill that was written to protect young children from sexual predators as a recycled and discredited political attack against a father of two young girls – a position that his friend Mitt Romney also holds. Last week, John McCain told Time magazine he couldn’t define what honor was. Now we know why,” said Obama campaign spokesman Bill Burton.

That’s what I call firing with both barrels. And the media isn’t buying what McCain is selling:

The McCain campaign has little respect for Obama, but they don’t think he is stupid. And the only way one can conclude that Obama meant to refer to Gov. Sarah Palin as a pig is to have concluded that Obama is as dumb as a doornail.


It seems to me we should have one rule. If Obama was calling Palin a pig, then McCain was calling Hillary Clinton one. If McCain wasn’t, then Obama wasn’t.

-Tapper (ABC)

I think McCain may have gone over the edge on this one. Kudos to the media for calling him out.

September 10, 2008 - Posted by | Media Strategy, talking points | , , ,


  1. From a Chicago Tribune story of last October:

    “McCain criticized Democratic contenders for offering what he called costly universal health care proposals that require too much government regulation. While he said he had not studied Democratic candidate Hillary Clinton’s health-care plan, he said it was ‘eerily reminiscent’ of the failed plan she offered as first lady in the early 1990s.

    “‘I think they put some lipstick on a pig, but it’s still a pig,’ he said of her proposal.”

    Comment by Patrick Cunningham | September 10, 2008 | Reply

  2. This is one of those moments when you realize just how silly campaigns can be. Not one bit of this back-and-forth will move a vote in the fall.

    Still, kinda fun.

    Comment by dansac | September 10, 2008 | Reply

  3. I hope not, but the McCain campaign is effectively shifting the narrative from issues to “traditional values.” Of course, no is pointing out the hipocrisy of so many politicians that ran on “traditional values” are also the first to be pedephile or having extramarital relationships (not to mention homosexual sex). The Obama campaign needs to hit this one hard and needs to start brining out the Keating Five, etc. I’m seriously disgusted and downright angry! He needs a running line in the debate, like “oops, he did it again.”

    Comment by Suzie Q | September 10, 2008 | Reply

  4. Suzie – I’m as worried as the next person, but I don’t think McCain has effectively shifted the debate to traditional values at all. It’s a debate on change and he’s trying to move the debate to “reform.”

    Comment by dansac | September 10, 2008 | Reply

  5. Welcome to the Religious Twilight Zone…

    There is a fifth dimension, beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is the middle ground that joins church and state, confuses science and superstition, and it lies between the depth of faith and the summit of ignorance. This is the dimension of fundamentalism. It is an area which we call the Religious Twilight Zone. (Apologies to the Rod Serling Memorial Foundation)

    Comment by EvilPoet | September 10, 2008 | Reply

  6. My issue is that they are effectively ghetto-izing Obama. There were a lot of reminders from the GOP that Obama is black…I think that Huckabee was most effective at that. I hope you’re right, Dansac. It’s hard to have faith in the people that elected a fool twice. It’s a knee-jerk reaction, I know, but I’m just worried.

    On the other hand, Obama and Biden are coming out stronger. He’s teasing them out from the “change” mantra better than I had expected. So, I’ll breathe for now.

    Comment by Suzie Q | September 10, 2008 | Reply

  7. The sad part is some people are buying the Republicans BS. Instead of standing up and saying “enough is enough” and lets talk issues, they are embrassing it. It is pathetic.

    Comment by trellskig | September 10, 2008 | Reply

  8. Nobody can come up with a phrase that sums up this election…”Change we can believe in” is accused of being vague…..what is change …I like ENOUGH….I think those should be the signs we hold at rally’s….Sell the change signs to John McCain…ENOUGH of Karl Rove Politics….ENOUGH of Cowboy Diplomacy…ENOUGH of lies and distortion..ENOUGH of leaving out the middle class…EIGHT YEARS IS ENOUGH…

    Comment by Marie Thomas | September 10, 2008 | Reply

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