Strategy ’08

Obama vs. the other guy, 2008

McCain’s Latest Speech Made Me Realize: We’re Winning

Right now, Halperin’s Page has a screaming headline about McCain’s “toughest language yet” and links to remarks from his latest speech in Albuquerque. While in the past I, and other Democrats, would have cowered in our boots from a speech like this, today it just made me smile because it made me realize who is winning in this race – and it ain’t John McCain.

Some samples:

My opponent has invited serious questioning by announcing a few weeks ago that he would quote — “take off the gloves.” Since then, whenever I have questioned his policies or his record, he has called me a liar.

No, actually, that’s multiple media outlets calling you a liar. But the fact that you bring this up so openly and talk about yourself as a liar isn’t going to help your case, Johnny. Righteous indignation is more convincing when you’re right.

All people want to know is: What has this man ever actually accomplished in government? What does he plan for America? In short: Who is the real Barack Obama? But ask such questions and all you get in response is another barrage of angry insults.

A.K.A. Barack Obama is a scary black man. Just build him up more and make him seem scarier, then tomorrow he’ll seem all the more reasonable in the debate.

Senator Obama has accused me of opposing regulation to avert this crisis. I guess he believes if a lie is big enough and repeated often enough it will be believed. But the truth is I was the one who called at the time for tighter restrictions on Fannie Mae and Freddie Mac that could have helped prevent this crisis from happening in the first place.

When you repeat the accusation you only reinforce it Johnny.

The rest of the remarks are worth a read, including slighting Obama as a “Chicago” politician, but it ain’t gonna work.

Here’s where the strategy vs. tactics approaches of the two different campaigns is clearest to me. McCain spent the last few months throwing up poop and seeing what stuck in an effort to win the latest news cycle. And to a certain degree, he was successful, driving the narrative and driving down Obama’s poll numbers. I was as guilty as the next guy, filled with panic and worry.

But Obama spent the last few months steadily tying McCain to Bush. Now McCain is trying to call himself a reformer who took Washington on, and he’s running up a very steep hill thanks to Obama’s steady branding.

Check out the rest of the speech, and take heart: it’s the kind of speech given by a politician who is losing.


October 6, 2008 - Posted by | Media Strategy, Uncategorized


  1. I just donated another $10 to the Obama Campaign (Full time student) after watching him give that speech on CNN, yeah I cannot stand what John McCain is sayin.

    Comment by Jon E. / Albuquerque NM | October 6, 2008 | Reply

  2. McCain is letting people in his crowds call him terrorist. Do you realize how dangerous that could be to Obama’s life? It’s disgusting.

    Comment by Suzie Q (not the blogger) | October 6, 2008 | Reply

  3. Interesting. I doubled-up my McCain/Palin campaign contribution this week. As a Virginian, I am excited to watch the October shift that will again solidify this state as a Republican stronghold.

    You are entitled to feel comforted by today’s campaign rhetoric. But in the rural, rolling hills of Virginia, try explaining to a conservative blue-dog democrat that she should stick her neck out for a candidate who freely associates with domestic terrorists.

    Ayers is no different than Timothy McVeigh – a domestic terrorist with extremist views. I know you didn’t hear this from Obermann, but can’t you admit that if McCain launched his campaign from McVeigh’s living room, you would be a little suspicious?

    By the way, how many ACORN nuts does it take to screw an economy? Answer: 1 Community Organizer.

    Vote NOBAMA. Change is Deceiving.

    Comment by J.M. Gadoury | October 7, 2008 | Reply

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