Strategy ’08

Obama vs. the other guy, 2008

Obama Purchases One-Half Hour of Primetime on CBS

Big move from Obama, as he is purchasing 1/2 hour of primetime on CBS, and negotiating with other stations as well.


Barack Obama has purchased a half-hour of airtime on CBS, sources confirm.

The Obama campaign will air a half-hour primetime special on Wednesday, Oct. 29, at 8 p.m.

Sources say the Obama camp is also in talks with NBC and Fox. It’s not yet clear if an ad buy is locked on any other network, however, or if the special’s duration or time period is the same.

A CBS spokesperson declined comment. The buy will push comedy “The New Adventures of Old Christine” to 8:30 p.m. and pre-empt “Gary Unmarried.”

The direct purchase of such a large block of time is considered unusual in modern presidential politics, though not without precedent — Ross Perot did a similar purchase in 1992.

This year has seen the first time in many years that presidential campaigns have bought national broadcast TV advertisements. In the past 12 years, much of the billions of dollars in political advertising spent has gone to local TV stations in battleground states. While some money has gone to national cable channels, the thinking has always been that it would be more prudent to target battleground states’ voters instead of addressing the entire nation, including states that reliably vote for one party or another.

Whoa. I think we can assume from this move that Obama had a HUGE September fundraising. Boy, I can’t wait for the numbers to be reported. I’d guess this will be a huge political story, in addition to the stunning drop from the DOW. How long will McCain be able to bring up the Ayers nonsense and not get punished by the voters? As to the Obama prime-time special, I’d like to see an in-depth discussion on the economy. That is issue one, and Obama should continue to hammer on it.


October 9, 2008 - Posted by | Media Strategy | , , , ,


  1. Well, they have to counteract what Murdoch’s Fox channel is trying to do to Obama:

    Comment by Suzie Q (not the blogger) | October 9, 2008 | Reply

  2. Wow, what a good move!

    Comment by Susan | October 9, 2008 | Reply

  3. Hrmmm. I am pro Obama, but I don’t know how I feel about this. I’m sure it will be great for him, but is it really fair?

    Comment by Greg | October 9, 2008 | Reply

  4. The GOP has purged hundreds of thousands of voters in at least six states…and trying for many more…(lying and spreading rumors about ACORN) and you wonder if Barack’s buying of a 30 minute ad is fair..? I just hope he addresses the election fraud issue….don’t expect he will..that would really piss off the rabid right

    Comment by chabuka | October 9, 2008 | Reply

  5. Greg: Hey, if McCain wants to spend his money and do the same, he is certainly free to do so. 😉

    Comment by turneresq | October 9, 2008 | Reply

  6. How much do you want to bet Obama communicates his plan to address the financial crisis? After all he has the best economic minds behind him and these past few weeks he and his team have had time to look at the various options as this crisis continues to unfold. Remember Obama says as President he will listen to many points of view incl. Republicans). Timing of this strategy may prevent McSame coming out with attack ads to be effective before 11/4.

    If things continue to get worse which I think is a distinct possibility, Obama will show incredible leadership to address the nation. 1/2 hour is 10 times what Bush has done to reassure the nation.

    His message may depend on the readiness of the American people to hear the truth (be ready to sacrifice) and move beyond their “me” attitude. There’s no doubt he will be inspirational aimed to increase confidence.

    As a Christian I am deeply concerned when Republican co-workers and friends won’t vote for Obama because he will raise their taxes (they make over $200,000 in some cases). They are against redistribution of wealth and believe they’ve worked hard to be where they are and let those less fortunate do the same.

    Hopefully as they suffer huge losses in their investments and 401Ks, they will consider a change in Washington.

    Comment by SharonAustinTX | October 9, 2008 | Reply

  7. Please tell the Obama camp to buy a block on Univision
    Here’s info from thier Corporate page:
    The Univision Television Group stations are the No. 1 Spanish-language station in their markets and often outdeliver the English-language stations in total delivery of key demographics in the nation’s top television markets.

    Comment by Ordinary American | October 9, 2008 | Reply

  8. This is a smart and unique political advertisement. I think this will help Obama gain some of the undecided vote.

    Comment by Unique Form of Advertising | October 10, 2008 | Reply

  9.   The team discussed security and transportation issues with the Secretary of Homeland Security and local police jurisdictions.Authorities say as many as 3 million people could flood the National Mall for the event. Meanwhile, Barack Obama has picked the Bible that will be used to swear him into office. The former Illinois Senator will use the same Holy Book Abraham Lincoln used at his inauguration in 1861. Obama will be………..

    Comment by JerryRansom | January 7, 2009 | Reply

  10. Troy Polamalu Game Winning Interception For A Touchdown AFC Championship (video)

    Comment by CallyMortigan | January 19, 2009 | Reply

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