Strategy ’08

Obama vs. the other guy, 2008

Ratings for Obama Campaign Commercial: 26.4 Million Viewers on Networks

Not bad at all:

On average, Obama’s 30-minute primetime infomercial managed to outperform the usual broadcast programming in the 8 p.m. time period.

The Obama special was seen by about 26.4 million viewers across broadcasters CBS, NBC and Fox, according to preliminary Nielsen ratings. If you add Spanish-language broadcaster Univision, that total climbs to 30.1 million.

Ratings

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October 30, 2008 - Posted by | Battleground States, Media Strategy | , ,

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