Why McCain’s Ad Strategy is Brilliant (and I’m Serious)
Yes, I’m completely serious. McCain’s new ad and campaign strategy is brilliant – evil, of course – but brilliant nonetheless. On the surface they seem juvenile and mock-able, which they are of course, but from a long-term strategy goal for John McCain, this new campaign approach is dangerously effective. No, I’m not being snarky. And you know I’m no concern troll.
My essential thesis is this:
John McCain’s entire series of negative, sophmoric, attack ads are part of a coordinated strategy to firm up the Republican base of support by turning them against Barack Obama. And it’s working.
$1500 a second
That’s how much Exxon Mobil made last quarter. By the time you finish reading this diary, they’ll have made $180,000.
When Americans are being forced to choose between gas and dinner at a restaurant, guess who loses? The restaurant.
When you have to choose between gas and that new outfit, who loses? The retailer.
When he had to choose between taking big oil money, or sticking to your word, what did John McCain do? You already know the answer to this one:
It’s time to start calling John McCain an elitist
I want to start off by saying that I am very happy to see Senator Obama finally hit back hard at Senator McCain for his ridiculous attacks. His new response ad is very effective, and his comment about John McCain needing “to talk more about what he is for and not just what he’s against” was the kind of effective soundbite we need to hear from the Obama campaign more often. I hope that this is the start of a more aggressive response by the Obama camp to John McCain’s ridiculous behavior.
In the spirit of being more aggressive, the Obama camp needs to start hitting back at the notion being spread around that he is somehow an elitist. Ever since Senator Obama’s “bitter” remarks were taken out of context during the primary, the media and Senator Obama’s opponents have been trying to paint him as some sort of elitist who is out of touch with the working man. They are continuing this attack lately, by constantly questioning if Senator Obama’s trip overseas makes him seem “arrogant” or “presumptuous”. When they lack real facts to attack with, media organizations have taken to blatantly doctoring quotes to misrepresent Senator Obama’s remarks. Senator McCain’s campaign has jumped into the fray, putting out a truly deranged memo to try to paint Senator Obama as an elitist. I couldn’t make this up if I tried:
Only a celebrity of Barack Obama’s magnitude could attract 200,000 fans in Berlin who gathered for the mere opportunity to be in his presence. These are not supporters or even voters, but fans fawning over The One. Only celebrities like Barack Obama go to the gym three times a day, demand “MET-RX chocolate roasted-peanut protein bars and bottles of a hard-to-find organic brew — Black Forest Berry Honest Tea” and worry about the price of arugula.
So Senator Obama is the elitist, while Senator McCain is the down to earth candidate that Americans want to have a beer with? To see who the true elitist is, all we need to do is to compare the background of the two candidates. Let’s Start with Senator Obama.
The Obama Response to the Britney Spears Ad
When I read the Obama camp response by spokesman Tommy Vietor to the McCain Britney-Paris ad, I did a reflexive “w00t!” upon these lines:
“On a day when major news organizations across the country are taking Senator McCain to task for a steady stream of false, negative attacks, his campaign has launched yet another. Or, as some might say, ‘Oops! He did it again.’
I said a, “Hell, yes! This is the response needed!” But then I read the rest of the response, which had been truncated by Mark Halperin at Time’s The Page:
The Response to “On the Obama Response Team”
A little more back-and-forth on this because it’s important. Turner did some further critiquing of Obama’s response team, and got it almost entirely right (even if Armando is cited). Five follow-up points for the Obama team:
1) Stop being so deferential to McCain
You don’t have to keep pretending like he’s a great guy with a bad campaign, or that he was once a good guy who’s lost his way, as David Axelrod did today:“It makes you wonder whose behind all this because this isnt the John McCain we expected.” Or with the campaign’s use of sentences like: “John McCain is an honorable man running a dishonorable campaign.” He’s calling your candidate a traitor to this country, why are you being so nice? You don’t have to worry about reminding people about his service, McCain does that by himself plenty. Hit him and hit him hard.
2) McCain = Bush 3rd Term.
If Obama isn’t saying that in every speech (the way he used to – and it was working!), he’s not doing his job. It hurts me to admit that Armando was right about something, but he’s right about this.
3) McCain is totally out to snacks on the economy.
Seriously guys, his chief economic adviser said it’s all in our heads, and McCain himself hasn’t got a clue. In an interview he was asked what the first thing he’d do to solve the economy is and his response was “Cut spending.” REALLY?! C’mon now.
Repeat the following:
-
Archives
- December 2008 (1)
- November 2008 (27)
- October 2008 (57)
- September 2008 (124)
- August 2008 (182)
- July 2008 (95)
-
Categories
-
RSS
Entries RSS
Comments RSS